AI in Aruba Tourism: How the Island Is Building a Smarter Visitor Economy

AI in Aruba tourism is no longer a concept on a slide deck. The Aruba Tourism Authority became the first organisation in the Caribbean to deploy an AI-powered HR module in July 2025, when it launched Jonas, a digital employee built on the AFAS platform. With tourism generating over 85% of Aruba’s GDP, what happens inside the A.T.A. sets the direction for the entire island’s economy.